AI tool to track media gender bias launched

The media monitoring and advocacy Uks Research Centre (UKC) launched what it calls an AI tool that will identify gender bias in media content, “whether it’s hiding in plain sight or lurking between the lines”. As reported by Dawn, the AI tool scans texts for “glaring and subtle biases”, and developed along the Global Media Monitoring Project (GMMP) framework, deconstructing content through four key perspectives:

“clear stereotypes such as portraying women solely as caregivers, subtle biases such as consistently showing men as experts, neutral portrayals and content that actively challenged gender stereotypes.”

UKC developed the tool to offer “immediate, actionable feedback”, and targeted journalists, editors and reporters in particular.